MARKETING | PROTOTYPING | PHOTOGRAPHY
JWU X POTTER LEAGUE
BON A-PET-TREAT
PROJECT RUNDOWN
For this project, we were asked to design an RI state-wide campaign titled “Keeping Families Together.” Potter League provides various services to keep families together from the extremes of dealing with domestic violence and loss of a home to education in animal care and behavioral classes.
Potter League provided references for visual design aesthetics and campaign approaches. With the help of Prof. Villari (Director & Professor for the Center for Media Production) and JWU’s University Insurance & Property Risk Manager, we received the proper paperwork to coordinate a photoshoot featuring several animals to integrate into the campaign collateral.
