BRAND IDENTITY | PRINT DESIGN
HOKEY POKEY VOODOO BAND
LET'S PUT A PIN IN THIS
PROJECT RUNDOWN
The challenge was creating a band logo by combining two words blindly chosen from the dictionary. After receiving the words “Hokey Pokey” and “Voodoo” and some research, I was tasked with developing and designing a hypothetical brand representing the words.
I chose to focus on the visual of the voodoo doll and use browns & tans to convey the natural fabric typically used. I contrasted the natural with red to accent the button eye and pinheads. To create texture and depth, I incorporated stitches and color.
